Corporate Identity for Voice Up, a voice training company in Hong Kong, aims to help people to discover their voice and improve the presentation.
Create a high relevance with the brand name, business nature, and value. I also wanted to build an interactive with the audience, through seeing, feeling, hearing.
Voice Up is a professional voice training company, aimed to help people to discover their voice and improve the presentation. During the training, cloris need to follow their instructions to discover different tones and voices though yelling.
The inspiration for the Voice Up logo is the name and my training experience in Voice Up. During the training I need to follow their instructions to discover different tones and voices though yelling. When I started to create the logo, this experience appeared in my head immediately, so I took that into the logo and tried to combine with the brand name.
Logo combined letter V and the voice training movement (yelling). I did some research on yelling, open mouth, the sharp of the mouth while yelling. Key elements, eg. Tongue, Pharynx, Uvula.