Overview
Squaircle is a fitness company based in Beijing, , official name is called CrossFit Squaircle. The name Squaircle is drawn from Square + Circle, an ancient name for boxing ring. Therefore, they offer an array of combat sporting classes include Boxing, Muay Thai, and Brazilian Jit Jitsu.
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/382f2232-2f99-4be3-b37b-c8a9823a4619_rw_1920.jpg?h=bf8f10341a14a6e53f3ea3fa1aa0902f)
Research
The name Squaircle is drawn from Square + Circle, an ancient name for boxing ring. When a physical fight between two opponents took place within a roughly drawn circle on the ground. Also, viewers gathered around the two fighters in a roughly circular manner, forming a ‘ring’ of spectators.
The name Squaircle is drawn from Square + Circle, an ancient name for boxing ring. When a physical fight between two opponents took place within a roughly drawn circle on the ground. Also, viewers gathered around the two fighters in a roughly circular manner, forming a ‘ring’ of spectators.
Concept
Morden + Ancient + Diverse Fitness = Square + Circle + Out of the box
Morden + Ancient + Diverse Fitness = Square + Circle + Out of the box
Category: Branding | Design: Logo, Apparel, Poster
Timeline: 3 months
Timeline: 3 months
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/812e6a1b-7594-4864-982d-4ed11cd7d78e_rw_1920.jpg?h=2781ec299433972617d2d6b951986c8e)
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/6905e12d-6541-4bc3-8395-7f91d6ffaff8_rw_1920.png?h=f2e779c9ebcee31d91b9c371a150441f)
Apparel Design
Design two type of uniform for members and coach, both T-shirt and Hoodies. created a brand related graphics with slogan ” Squaircle Empower Wellness”
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/1ea0f80d-133f-463f-9111-dc679573f681_rw_1920.jpg?h=ac30a722d70a2abd79b184125e98fd90)
Coach T-shirt and Hoodies
Symbolism: Squaircle abstract pattern + type of sports: Performance, Boxing, Mixed martial arts and Brazilian Jiu-Jitsu.
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/00be1a1e-aba7-4954-be16-fc59c2939609_rw_1920.png?h=76f9e66dc48db0ab1cb87bba1ecea0e2)
Members T-shirt and Hoodies + Caps
Squaircle + Bold graphics slogan of ” Squaircle Empower Wellness”
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/01aebfad-1500-4ee9-bb2e-367f24c545c7_rw_1920.png?h=4e7e7bbb3039070f6416c39a73a7db3f)
![](https://cdn.myportfolio.com/bbd5b6be-2d3e-478c-86ba-2effdc420924/c9047dd6-b3f2-40dd-9529-b97fe7bfaf96_rw_1920.jpg?h=bcd7063f6e39ada809d3f3bad5bbc0fc)